Denim Day NYC Coalition to End Sexual Violence

Join Us To Take a Stand and End Sexual Assault and Violence!

Denim Day NYC is a coalition of community agencies, elected officials, students, and volunteers united to promote awareness around the issue of sexual assault. Denim Day grew out of a case in which a rape conviction was overturned because the judge reasoned the victim’s tight jeans meant that she had to have helped her assailant remove them, implying consent. People were outraged all over the world and wearing jeans became an international symbol of protest against erroneous and destructive attitudes and myths surrounding sexual assault. Denim Day started in Los Angeles and has grown into an international movement. Denim Day NYC started in 2010 with a collaborative of three agencies and has grown to more than 40 agencies uniting to promote awareness around the issue of sexual assault.

I PLEDGE TO WEAR DENIM (Click here to take the 2019 pledge)

Non-profit Beauty for Freedom (BFF) develops creative workshops that engage the industries of Beauty, Art, and Fashion as powerful allies in the fight to end human trafficking and sexual violence. In Beauty for Freedom’s fourth year supporting Sexual Assault Awareness Month and Denim Day, a day of protest and advocacy for survivors of sexual violence, BFF has created a new campaign through their fashion and design mentoring program with High School of Fashion Industries, Celestino Couture, and Steps to End Family Violence promoting youth activism through fashion. The Denim Day movement was originally triggered by an Italian Supreme Court ruling where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The first Denim Day campaign was created in response to this case and the activism surrounding it.

Beauty for Freedom is bringing awareness to Denim Day by teaming up with the students of the High School of Fashion Industries, Steps to End Family Violence and Celestino Couture. The teen designers have created a capsule collection using recycled denim that has been hand-painted by survivors of labor trafficking and at-risk youth supported by Challenging Heights, a survivor-led organization battling the crisis of child labor trafficking in Ghana, West Africa and donated by The Rialto Jean Project.

Denim Day NYC 2017 Campaign Video - Anti-trafficking organization Beauty for Freedom, BK-Style Foundation, Council for Fashion and Social Change and visual artists/designers Fabiola Jean-Louis, Katya Akuma, Chantel Valentene, Monica Watkins, Jerry Chu and Butch Diva (Tiffany Rhodes) partnered with City-As School in creating a Denim Day NYC Video and Photographic Campaign to raise awareness for the survivors of sexual and domestic violence.

"I Am Not Invisible" Campaign (2016)

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Fashion Week Brooklyn and Denim Day NYC Partner to Raise Awareness To Sexual Assault (2015)

National Denim Day: BK Stories by BRIC (2015)

PSA made by college students in support of Denim Day NYC (2013)